laura bainborough
BUILDING A CREATIVE WORLD
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On this episode of Artist Date, I’m joined by the brilliant and multi-talented Laura Bainborough of @laurajoyphotography, who is not only a seasoned lifestyle and commercial photographer, but also the founder of Geminii Productions — a venture dedicated to creative direction and set design.
We dive into Laura’s artistic journey, including the emotional moment that pulled her toward photography, how she builds imaginative visual worlds for her clients, and the creative practices she uses to stay inspired. From commercial shoots for KY Jelly and Bootlegger to pitching fashion-forward editorial concepts, Laura shares openly about pushing past creative blocks, embracing multi-passionate pursuits, and redefining what “your style” can look like.
If you've ever felt boxed in by your own aesthetic or unsure how to expand into new creative offerings, this one’s for you.
In this episode we talk about:
The powerful moment that made Laura leave interior design for photography
How she built her business and took the leap into full-time freelance work
The difference between inspiration and imitation — and the importance of credit
Why she resists “niching down” and loves working across styles and moods
How her new venture, Gemini Productions, blends art direction and set design
Exercises to build your creativity like a muscle
What art direction really involves — and how it adds value for brands
Laura’s vision for sustainable fashion campaigns and dream editorial shoots
Favourite Quotes:
“Some of my favorite work came from going against what I thought I needed to do.”
– Laura Bainborough
“Creativity is a muscle. You have to keep exercising it, even when inspiration is low.”
– Laura Bainborough
“If the idea started in my brain, I can probably execute it more clearly too.”
– Laura Bainborough
“Just because you don’t fit in one box doesn’t mean you’re not an artist. You might just be multi-passionate.”
– Nicole Romanoff
Let’s Stay Connected!
✨ Follow Laura on Instagram: @laurajoyphotography and @geminii__productions
🎙 Follow the podcast for more inspiring convos: @artistdatepodcast
📸 Hang out with me on Instagram: @nicoleromanoffphoto
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